Created and named for the founder of Holiday Inns, the Kemmons Wilson School of Hospitality & Resort Management (KWS) prepares students for a career in one of the largest and fastest-growing fields in the world. Offering a balance of academics and hands-on experience, the program stresses global awareness, diversity, and sustainability. Students work in a variety of settings, including hotels, resorts, restaurants, and sports and tourism businesses. Through the Jay Uiberall Hospitality School Scholarship, JUF funds an annual tuition scholarship for a full-time student entering the field of hospitality and management, with preference given to a rising junior with career plans in the foodservice industry.